PURLs

What are PURLs?

Personal URLs (PURLs) are a form of one-to-one marketing that generates substantial ROI, while at the same time helps you collect valuable information about your audience.

How do they work?

A direct marketing piece is sent to your customers with a specific call to action. This call to action instructs them to visit a landing page that is engaging and personalized with their name and specific offer. The data collected during this process can then be used to deliver other offers through direct or interactive marketing channels that you feel would entice the customer to purchase your product again in the future.

What are the benefits?

One-to-one marketing campaigns receive a 70% higher response rate according to the Digital Printing Initiative Case Study conducted in 2010. Not only do PURLs build a relationship between customers and your brand, but they allow you to tailor your marketing efforts to ensure the right offers are being presented to the right person, which converts more prospects in sales and loyal customers.