QR Codes

What are QR Codes?

Quick response (QR) codes are 2D barcodes that are readable by Smartphones and PC cameras that have downloaded the reader software.

How do they work?

By using the application and taking a picture of the QR code the user is directly connected to an encoded mobile Web page or personal URL (PURL).

Where can we use QR codes?

QR codes can be used in advertising campaigns, catalogues, packaging and promotional materials. They allow the user to actively connect with the printed materials and provide one-click access to mobile Web sites.

What are the benefit of using QR codes?

The QR code makes print interactive and engages the reader. It allows for sophisticated tracking and can be embedded in countless media. Whether it’s a direct mail piece, poster, business card or T-shirt, it can expand the overall reach of your message and provides additional value to your print campaign.

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