Variable Data Printing

What Is Variable Data Printing?

Variable data printing takes print on demand one step further, enabling complete customization of direct marketing communications. This technique allows elements, such as text, graphics, images, etc. to be changed from one piece to the next without stopping or slowing down the press.

How Can Variable Data Printing Help Me?

Instead of producing 35,000 copies of a single document, which delivers a single message to 35,000 customers, variable data printing can print 35,000 unique documents with customized messages tailored to each customer.

This ability to personalize addresses, content and graphics and to create PURLs (personalized URLs used to increase customer response) expands the range, sophistication and ROI of our customers’ one-to-one marketing campaigns.  Using our digital press, the information is taken from a database and placed in the corresponding field.  Variable data printing is used for direct mail marketing, advertising, brochures, postcards, etc.

Ask us how to incorporate variable data printing into your next marketing campaign