Our History

Founded in 1892, we honor our roots in traditional printing, while branching out to provide our customers a full range of marketing, distribution, print and digital communication services.  Since 2005, we have refocused ourselves to work closely with our customers’ business strategies, developing long-term relationships that lead to more effective and efficient strategic programs. We start by listening, and then bring many years of experience and skill to creatively solve problems and identify appropriate opportunities.

In 1969, Crane & Co. of Dalton, MA purchased Excelsior Printing Company in order to better support its premium stationery business. The resulting two divisions focused on personalized stationery services for department stores and high end retailers, and traditional printing customers. Both divisions grew and prospered into the 21st century, introducing new processes and services to better meet customer needs.

Current Ownership
In 2005, David Crane approached Crane & Co. about buying the original Excelsior Printing Company. He had grown up in the Berkshires, had served as Excelsior’s president for several years in the early 1990′s, and knew its people and many of its customers. A deal was reached, with Crane & Co. retaining the personalized stationery division and David Crane buying the traditional printing group. With an experienced staff and a renewed entrepreneurial spirit, we built upon our traditions of quality and integrity, evolving to become a full service creative solutions company, known today as Excelsior.

SeedPrint – a specialty division of Excelsior
In 2008, we announced the strategic acquisition of SeedPrint, a leading designer and supplier of innovative packaging products for seed sellers around the United States and Canada since its founding in 1992. Excelsior has been printing seed packets for more than fifty years and was a supplier to SeedPrint.  The affiliation of two long-term partners has helped our SeedPrint customers to maximize sales and profits by providing marketing services as well as high-quality seed packets and seed can labels at competitive prices.

The same marketing, packaging and labeling expertise that distinguishes SeedPrint can be applied to many other businesses and industries. How can we help your company? To explore the possibilities, contact customerservice@seedprint.com, or call 413-663-3771.

Oatmeal Studios– a specialty division of Excelsior
In 2010 Excelsior purchased the assets and business of Oatmeal Studios Inc. of Rochester, VT.  Oatmeal Studios has been creating and distributing humorous greeting cards and notepads to thousands of retail outlets nation-wide for over thirty years, and offers over 400 designs that feature unique, colorful graphics and on-the-mark humor. All products are manufactured in the U.S. and the greeting cards are printed with vegetable-based inks on recycled paper. Excelsior has been producing greeting cards for Oatmeal Studios for over twenty years and has been a part of Oatmeal Studios almost from the beginning. By tapping into the strengths of the combined companies, Excelsior hopes to expand Oatmeal’s capabilities and support the business needs of its customers while exploring new markets for growth.  For more information contact Joe Gallagher at 413-663-3771.