Variable Data meets the Challenge

Overview: Excelsior worked with Countryside Woodcraft to print marketing materials that featured personalized messages and variable data.

Challenge: Getting personalized sales messages to customers and making sure that the name on the postcard and mailer matched the designated offer and sales representative responsible for that particular customer.  Excelsior had to ensure the job was completed within two to three days to ensure that offers were timely and relevant.

Solution: Excelsior printed this job on the Digital press due to the nature of the variable data printing and the fast turn-around time.

Results: Countryside Woodcraft was very pleased with their postcards and mailers and their customers received the message and offer at the desired delivery date.

“To all you folks at Excelsior, you’ve always been exceptional to work with – quick turn-around times and great attention to detail. Thanks a lot!”

Darvin Martin