NORTH ADAMS, MA– May 21, 2012 – Excelsior, an integrated marketing, product and fulfillment company, announced at the National Stationery Show a unique partnership with Bold Face Type, an exciting, new card and stationery company headquartered in New York. The announcement coincides with Bold Face Type’s Spring 2012 collection unveiled at the Stationery Show. Through its new “Graphic Solutions” program, Excelsior will provide Bold Face Type with all print, inventory management and fulfillment solutions.
Brendan Burns, the CEO of Excelsior, said, “Michele Mikeska and Lindsay Bruno have quickly established a strong following among hip, contemporary women who want to express themselves through attractive, sophisticated and clever cards that speak their language. Ironically, achieving rapid success required them to focus more on production and logistics than designing great cards. Working together, we have customized a solution that allows Michelle and Lindsay to focus on what they love to do and do best…make great cards.”
Mikeska, cofounder and artistic director of Bold Face said, “When we started Bold Face it was driven by a passion for creativity along with an artistic sensibility and humor that we knew would resonate with a sophisticated female audience. However, as our brand and distribution grew we found ourselves having to spend more and more time managing printing, fulfillment, inventory management and less time making cards. Our partnership with Excelsior allows us to refocus on what we love doing…creating cards, making connections and starting conversations.”
Beginning with the Bold Face partnership, Excelsior is launching its Graphic Solutions service – a turnkey service system for any paper-based, graphics or content-driven company that wishes to outsource product manufacturing, fulfillment and inventory management. Excelsior works with each partner to develop on-line tools to help them better manage their business and profitability, and can offer any level of operational support a company requires for success.. .
Graphic Solutions include, but are not limited to:
Complete printing and packaging
Warehousing and fulfillment
Sales rep and retail management
Same or next-day shipping
Trade show support
Excelsior is uniquely suited to create this cutting edge relationship with artistically driven entrepreneurs given its years of experience in the greeting card, printing and fulfillment industries.
Excelsior is dedicated to providing its customers with creative, cost-effective printing, digital communications and distribution programs that give a competitive edge in developing their businesses. Based in North Adams, MA, the company works with organizations ranging from leading retail product and packaging companies, to museums, colleges and universities, and leading travel and tourism destinations.
For more information on how you can develop and improve the execution of your marketing and production efforts with the help of Excelsior, please contact Joe Gallagher at firstname.lastname@example.org. You can also visit our website at www.excelsiorprinting.com and follow us on Facebook and Twitter.
About Bold Face Type
At eleven, somewhere in Missouri, Lindsay told her parents she was going to start a card company. They told her to finish the fifth grade. Meanwhile in Texas, Michele was designing Valentines for the boys in her class. And all the other classes.
Way after fifth grade, the two met in New York when partnered up as a creative team while working in advertising. Like any good girls from a little south, the two bonded over BBQ and beers before deciding to make their childhood dreams an adult creation.
Besides the kid stuff, Michele and Lindsay also shared a slightly skewed sense of the world that translated sharply into cards. With Lindsay jotting out the copy and Michele bringing in the design, Bold Face Type was formed.
When it comes to their company, they have a lot of aspirations, but for their cards – just a few. They want to make you laugh, help you connect and start a conversation with your loved ones. Anything else is more than they ever could’ve dreamt up at age eleven.
Bold Face Type resides in over 100 boutiques in the US including national retailers like Paper Source and Barnes and Noble. They are also making appearances in the UK and Canada.
Please see the full line/download the entire catalog at www.boldfacecards.com.
Bold Face Type
A communication boutique
244 5th Avenue #M251
New York, NY 10001
Excelsior Integrated LLC is now hiring a part time Production Coordinator.
Lee/Lenox location – production
support coordinator. Knowledge of
Excel and databases a must. Part time,
Apply online at www.excelsiorintegrated.com
NORTH ADAMS, MA– December 5, 2011 – Excelsior Printing Company‘s Chairman David Crane and CEO Brendan Burns today announced the formation of a new company, Excelsior Integrated, LLC. Excelsior Integrated has acquired the assets of Berkshire Information Systems, Inc. (“BIS”), a leading provider of fulfillment, inventory management and electronic commerce services since 1978.
“For several years now, Excelsior Printing has worked with Berkshire Information Systems on various projects that mutually benefited our customers. We have grown to admire the capabilities of BIS and, especially, its people,” said David Crane. “When the opportunity arose to acquire the assets of the company and work more closely with its customers, we felt we had to act quickly. It is very exciting to establish a new company that complements our existing business and keeps important jobs in Berkshire County.”
Excelsior Integrated, LLC is an independent company and continues to maintain its current customer relationships with numerous corporations, media companies and tourism offices. “Our customers will now benefit from a tight integration with the capabilities or our new sister company, Excelsior Printing,” said Shawn Ouillette, Executive Vice President of Excelsior Integrated and former BIS executive. “In the past when one of our tourism customers asked us to help them create a brochure or other marketing materials we would make suggestions of companies to work with, but ultimately had no real influence in the process. Now, with Excelsior Printing we can create integrated product offerings that allow for great value and outstanding service.”
The joint capabilities of the two companies create a powerful combination from a customer’s point of view. “Over the last several decades the Printing Industry has experienced a lot of pricing pressure due primarily to the proliferation of technology,” said Brendan Burns, CEO of Excelsior Printing. “Ultimately, this has benefited customers. What has been more difficult for customers is that they face their own competitive pressures and often need to manage three or more vendor relationships to support their marketing and business development needs. Now, together with our new sister company, Excelsior Integrated, we will be able to jointly offer a streamlined solution for most of their needs, and at great value along with the outstanding service Excelsior has always been known for.”
Excelsior Integrated, LLC management will consist of Brendan Burns, CEO (also CEO of Excelsior Printing), David Crane, Chairman, Shawn Ouillette, Executive Vice President and the former employees of BIS. The Company plans to remain in the former BIS facilities in Lee, MA.
Founded in 1892 and reborn in 2005, Excelsior is dedicated to providing its customers with creative, cost-effective printing, digital communications, mail and distribution programs that provide a competitive edge. Specialty business divisions include SeedPrint, packaging for the seed industry, and Oatmeal Studios, greeting card publishing. For more information on Excelsior, follow us on Facebook and Twitter, visit us at www.excelsiorprinting.com, or email us at email@example.com.
Excelsior Winner in New England Regional Printing Awards of Excellence Competition
NORTH ADAMS, MA– November 23, 2011 – The Printing Industries of New England (PINE) has announced that Excelsior of North Adams is an award winner in the Association’s New England regional Awards of Excellence Competition. The announcement was made November 15 during PINE’s 2011 Industry Awards Gala, held at the Newton Marriott in Newton, MA, with hundreds of industry professionals in attendance. PINE’s Awards of Excellence Competition, attracted over 200 entries from 30 printing and imaging companies across New England who competed in a variety of printing and graphic communications categories such as best annual report, direct mail campaign, corporate identity package, and more.
Excelsior won Awards of Recognition for a brochure produced for MCLA’s PMBA program and a specialized UV coated seed packet, for Olds’ Seed, and an Award of Merit for McGaw Graphic’s product catalog. A panel of judges with extensive experience in printing and print production, were brought in to examine the wide range of work submitted. Each entry was judged anonymously on its own merit in a category with similar printed pieces. The judging criteria included: registration, clarity and neatness, sharpness of halftones and line drawings, richness and tonal qualities of color, paper and ink selection, ink coverage, difficulty of printing, effective contrast or softness, overall visual impact and bindery. Mark Gebbie, Pressroom/Bindery Supervisor at Excelsior says, “It’s a major accomplishment for Excelsior to be recognized by the Industry for their work and dedication to making memorable products for our customers. Getting not only one, but three, Awards of Excellence from PINE says a lot about the high quality pieces that are produced by this company.”
Founded in 1892 and reborn in 2005, Excelsior is dedicated to providing its customers with creative, cost-effective printing, digital communications, mail and distribution programs that provide a competitive edge. Specialty business divisions include SeedPrint, packaging for the seed industry, and Oatmeal Studios, greeting card publishing. For more information on Excelsior, follow us on Facebook and Twitter, visit us at www.excelsiorprinting.com, or email Julianne Fruscio at firstname.lastname@example.org.
Back by Popular Demand
Mobile Marketing 101: Decoding the QR Code
November 10, 2011
4:00pm – 5:00pm
The Sterling and Francine Clark Art Institute
RSVP at www.berkshirechamber.com or click here _______________________________________________________________________
Looking to add a “WOW” factor to your marketing mix?
Think QR Codes!
Join Us for this interactive workshop to learn the latest in mobile marketing by exploring the benefits, best practices, and effective uses of QR Codes. Don’t forget to bring your cell phones and smart phones!
Please note: you do not have to have a smart phone to attend or benefit from the program.
The workshop starts at 4pm and is followed by a networking event with food and drink compliments of Excelsior.
Presention by: Julie Fruscio, Business Development and Marketing Coordinator, Excelsior
Ashley Sulock, Director of Marketing and Communications, Berkshire Chamber of Commerce
Cost: FREE for Berkshire Chamber members or $10 for non-members
RSVP at www.berkshirechamber.com or click here